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Most businesses have a relatively static inventory, their offering of services, or products, being more or less stable and change occurring only gradually. Effective marketing for such a business requires regular, but not constant, updating. Others, however, operate quite differently: products or services may become, quite abruptly, available or with just as little warning, unavailable. In cases of this kind our technology is capable of continuous monitoring so that all changes register, and then catalyze the necessary adaptations, immediately. Bidding strategies are, as a result, always timeous.
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