 |
|
Entering some word, or phrase, into a search engine brings up a listing of relevant links, each under a heading accompanied by a few lines. Each heading, together with the few lines that follow it, is called the ‘ad text’ and it is by purveying these that the searcher decides which site he will probably find most helpful. The number of people that will go on to click on any specific link, and the percentage of them that are likely to make a financial commitment once transferred to the relevant site, is going to depend heavily on the precise wording of the ad text. Because of this we are very particular when formulating the ad text. If, for some reason, it is not generating sufficient interest, if it is performing below a statistical average, the systems we use automatically detect it and bring it to the attention of campaign managers
Next is Keyword Selection
|
|
|
